Salesforce Trade Shows – Mobile World Congress & Beyond

As Salesforce returned to in‑person trade shows, the 2024 Mobile World Congress in Barcelona drew up to 60 000 . I served as IT lead for Salesforce’s stand, which featured a garden‑themed pavilion with seven demo areas and a Customer Success My responsibilities included designing and deploying a high‑capacity network to support product demos, VR experiences and attendee Wi‑Fi; configuring audio‑visual routing for simultaneous presentations; and coordinating with Salesforce and venue teams to ensure redundancy. I replicated and refined this setup for subsequent shows—including conventions in Las Vegas—adapting to different venues while maintaining consistent user experience. The result was reliable connectivity, polished presentations and seamless support that allowed Salesforce’s sales and marketing teams to focus on engaging prospects.